The Home
About Company
The Home is a premium residential developer focusing on modern contemporary housing in strategic locations. As an External Marketing Partner, my primary role is managing Meta Ads to acquire high-potential buyers through a cost-effective and measurable digital ecosystem.
What I've Done?
- Meta Ads Specialist: Fully managed Meta Ads strategies as an External Team to drive premium audience acquisition.
- Lead Volume Scaling: Successfully scaled monthly lead volume through continuous audience and ad creative optimization.
- CPL Stability: Maintained a stable cost-per-lead (CPL) within the IDR 35k – 45k range, ensuring competitiveness even during budget scaling.
- CTWA Funneling: Implemented a seamless Click-to-WhatsApp funnel to streamline direct interaction between leads and the sales team.
What I Do?
- Budget Management: Strategically allocating ad spend to maximize daily lead generation.
- Data-Driven Decision Making: Executing real-time campaign adjustments (scaling/pivoting) based on Meta’s performance data.
- Audience Precision: Refining targeting parameters and custom audiences to maintain high lead quality for premium products.
- Creative Optimization: Conducting regular A/B testing on ad materials to maintain high relevance and engagement.
Key Metrics
Meta Ads
March 2026
Objective
Generate Leads
CTR
Increase 5% - 15%
CTR link click
Increase 10% - 20%
CPL
Improve 15% - 25%
Tools
