The Home
About Company
LandHouse Property merupakan perusahaan pengembang properti (developer) yang berbasis di Depok dan Tangerang Selatan. Memfokuskan diri pada pengembangan residensial modern dengan pertumbuhan yang pesat, Landhouse menggabungkan perencanaan lahan yang strategis dengan konstruksi berkualitas untuk menciptakan hunian masa depan yang berkelanjutan dan bernilai investasi tinggi.
About Company
The Home Signature is a premier property developer and real estate curator dedicated to delivering modern, high-quality living spaces. We specialize in creating exclusive residential projects that harmonize contemporary architecture with functional luxury, ensuring that every home is not just a place to live, but a masterpiece of design and a long-term investment.
What I've Done?
- End-to-End Meta Ads Execution: Orchestrated a comprehensive Facebook and Instagram advertising strategy to drive brand presence and high-intent leads in the property market.
- CTWA Funnel Implementation: Designed a seamless Click-to-WhatsApp (CTWA) journey to bridge the gap between digital ads and direct sales conversations.
- High-Intent Audience Mapping: Developed precise targeting sets for high-net-worth individuals and property investors using a combination of interest-based and geographic parameters.
- Creative Iteration & Optimization: Tested and refined multiple ad visual formats (Carousels & Reels) to capture the premium aesthetic of the developer's brand.
What I Do?
- Daily Performance Optimization: Actively monitor and adjust campaign parameters to maintain a stable CPL while ensuring consistent lead volume.
- Budget & Auction Management: Manage daily ad spend and bidding strategies to navigate Meta’s auction fluctuations effectively.
- Lead Quality Assurance: Regularly analyze chat-to-lead data to refine targeting and ad copy, ensuring the sales team receives high-quality inquiries.
- Data-Driven Decision Making: Translating quantitative metrics into strategic adjustments to maximize the efficiency of the marketing budget.
Meta Ads
March 2026
Objective
Generate Leads
CTR
Increased by 25%
CTR link - click
Achieved 1.85%
CPL
Improved by 30%
Tools
