Senopati at Tigaraksa

What I've Done?

Achieved Exceptional CPL & ROAS Performance: Consistently maintained Cost Per Lead between IDR 4,000 – IDR 8,000 and reached up to 171 ROAS (Potential) in July 2025 through precise targeting, creative testing, and continuous optimization.

Implemented Integrated Campaigns: Combined Meta Ads with offline support by researching strategic locations for banners, billboards, and other on-ground media to strengthen brand visibility.

Led Team & Agency Collaboration: Directed creative teams, freelancers, and partner agencies to deliver consistent messaging and impactful campaign assets.

Optimized Advertising Budgets: Carefully allocated and managed ad spend to achieve KPIs, ensuring efficient use of budget and measurable results.

What I Do?

Full-Funnel Campaign Management: Plan, launch, and optimize property campaigns via Meta Ads across the funnel—from awareness to high-quality lead generation.

Offline Integration Support: Conduct research and provide recommendations for effective offline placements (banner, spanduk, billboard) that complement digital efforts.

Performance Monitoring & Optimization: Track key metrics (CPM, CTR, CPL, ROAS) and iterate targeting, creatives, and budgets for continuous improvement.

Budget & ROI Control: Manage marketing spend to maximize efficiency and return on investment.

Creative & Strategic Direction: Guide messaging and creative outputs to maintain strong, consistent brand positioning aligned with sales goals.

Company Profile

Senopati at Tigaraksa

Jul 2025 – Present

What I've Done?

What I Do?

Meta Ads

Objective

CTR

CTR Link-Click

CPR/CPL

Tools