One Belpark
About Company
Onebel Park is a premier mixed-use destination in South Jakarta, combining a modern shopping mall with exclusive residential apartments. It offers a vibrant lifestyle hub and premium living spaces in a strategic urban location, catering to both retail visitors and high-intent property investors.
What I've Done?
- High-Impact Performance Scaling: Successfully delivered exceptional ROAS through precise audience targeting and strong creative execution within the first few months of campaign launch.
- Strategic Campaign Growth: Met aggressive growth targets for both retail and residential sectors while maintaining strict cost efficiency.
- Omnichannel Brand Strengthening: Optimized digital ad presence to simultaneously drive foot traffic to the mall and generate high-quality leads for apartment sales.
- Data-Led Market Impact: Implemented measurable marketing strategies that supported both immediate sales goals and long-term brand awareness.
What I Do?
- Performance Marketing Execution: Planning, launching, and optimizing Meta Ads campaigns specifically tailored for commercial branding and residential lead generation.
- Advanced Audience Targeting: Implementing precise interest and behavior-based targeting alongside rigorous creative A/B testing to maximize user engagement.
- Full-Funnel Performance Monitoring: Tracking and analyzing mission-critical metrics (ROAS, CTR, CPL) to provide actionable insights for continuous improvement.
- Strategic Optimization & Governance: Continuously refining ad delivery and budget allocation to maintain a perfect balance between growth targets and spend efficiency.
Key Metrics
Meta Ads
March 2025
Objective
Generate Leads
CTR
Increase 10% - 15%
CTR link click
Increase 5% - 10%
CPR
Improve 10% - 15%
Tools
