Lyto
About Company
Lyto is one of Indonesia’s pioneer and largest online gaming publishers, responsible for legendary titles such as Seal Online and RF Online. The company focuses on building massive virtual communities and maintaining long-term live-service operations through strategic marketing and game economy management.
What I've Done?
- Market & User Behavior Analysis: Conducted deep-dive analysis into player behavior and market trends to optimize live-service operations for major gaming titles.
- In-Game Economy Optimization: Analyzed and managed game economies to ensure balanced monetization while maintaining long-term player retention.
- Strategic Campaign Support: Developed data-driven insights to support marketing initiatives and community engagement programs for Seal Online and RF Online.
- Live-Service Growth Management: Collaborated with cross-functional teams to identify growth opportunities and mitigate player churn through targeted in-game events and updates.
What I Do?
- Analytical Foundation Building: Utilizing complex data sets to understand user lifecycles, which serves as the foundation for current digital performance strategies.
- Retention & Monetization Strategy: Designing frameworks to improve player engagement and maximize lifetime value (LTV) through strategic pricing and item-mall management.
- Operational Collaboration: Working closely with developers and operations teams to align product updates with market demand and user expectations.
- Data-Driven Decision Making: Transforming raw player data into actionable strategies to improve overall game health and revenue performance.
Key Metrics
Game Analytics
2013 - 2022
Objective
Optimize LTV
Retention (D-30)
Increase 15-20%
ARPU
Growth 30%
User Base
500k+ Users
Tools
