Landhouse Property
About Company
LandHouse Property merupakan perusahaan pengembang properti (developer) yang berbasis di Depok dan Tangerang Selatan. Memfokuskan diri pada pengembangan residensial modern dengan pertumbuhan yang pesat, Landhouse menggabungkan perencanaan lahan yang strategis dengan konstruksi berkualitas untuk menciptakan hunian masa depan yang berkelanjutan dan bernilai investasi tinggi.
What I've Done?
- Hyper-Growth Revenue Impact: Generated IDR 15 Billion in sales revenue within just 3 months (Q1 2026), effectively matching the company’s entire annual sales volume of 2025 through funnel optimization.
- Advanced CAPI Efficiency: Achieved a 400–500% reduction in Cost Per Qualified Lead (CPQL) by bypassing data loss through a custom-built n8n and Meta CAPI infrastructure.
- Funnel Cost Optimization: Slashed Cost Per Lead (CPL) by 120% via aggressive landing page experimentation and iterative conversion funnel tweaks.
- Operational Friction Elimination: Streamlined marketing-to-sales operations by deploying a zero-latency automated lead routing system, ensuring real-time lead handover.
- First-Ever Offline ROI Transparency: Pioneered the company's first offline event measurement framework, transforming abstract booth traffic and gimmick performance into concrete, data-driven ROI metrics.
What I Do?
- Growth Architecture & Omnichannel Strategy: Architecting and executing end-to-end growth marketing strategies tailored for high-ticket property developments to accelerate the sales conversion cycle.
- Marketing Automation Infrastructure: Engineering and managing automated data pipelines using n8n to integrate Meta, Google, and Tiktok Conversion API, ensuring maximum ad signal accuracy and data retention.
- Conversion Rate Optimization (CRO): Leading continuous A/B testing frameworks across landing pages and creative assets to systematically reduce acquisition costs.
- Lead Operations & Workflow Efficiency: Designing instant, automated lead distribution systems from digital channels directly to the sales team to minimize response time and eliminate manual operational overhead.
- Data-Driven Event Analytics: Developing experimental analytical frameworks to track, measure, and evaluate the ROI of offline activations (booth traffic, lead conversion, and gimmick performance).
Key Metrics
Business Impact
2026
Total Sales
Achieve Sales 2025 in 3 month
Rev Growth
3-8% Increase
Off. Efficiency
20-35% Savings
Rev. Multiplier
21x ROAS
2024
Total Sales
+150% Increase
Digital Imp.
20-25%
Off. Efficiency
40-50% Savings
Rev. Multiplier
17x ROAS
Meta Ads
May 2026
Objective
Generate Leads
CTR
Increase 15% - 25%
CTR link click
Increase 10% - 20%
CPL
Improve 15% - 20%
Google Ads
May 2026
Objective
Generate Leads
CTR
Increase 25% - 35%
CVR
Increase 20% - 25%
CPR/CPL
Improve 10% - 20%
Tiktok Ads
May 2026
Objective
Generate Leads
CTR
Increase 25% - 35%
CVR
Increase 10%~
CPR/CPL
Improve 5% - 15%
Bussiness Impact
YOY 2023 - 2024
Total Sales
+150% Increase
Digital Imp.
20-25% Share
Off. Efficiency
40-50% Savings
Rev. Multiplier
17x ROAS
Meta Ads
March 2026
Objective
Generate Leads
CTR
Increase 15% - 25%
CTR link click
Increase 10% - 20%
CPL
Improve 15% - 20%
Google Ads
March 2026
Objective
Generate Leads
CTR
Increase 25% - 35%
CVR
Increase 20% - 25%
CPR/CPL
Improve 10% - 20%
Tools
