Landhouse Property
About Company
LandHouse Property merupakan perusahaan pengembang properti (developer) yang berbasis di Depok dan Tangerang Selatan. Memfokuskan diri pada pengembangan residensial modern dengan pertumbuhan yang pesat, Landhouse menggabungkan perencanaan lahan yang strategis dengan konstruksi berkualitas untuk menciptakan hunian masa depan yang berkelanjutan dan bernilai investasi tinggi.
What I've Done?
- Digital Revenue Pioneer: Established the brand’s first-ever digital sales ecosystem, contributing 20-25% of total company revenue within the first year.
- Strategic Business Scaling: Successfully driven a +150% YoY increase in total sales by integrating high-performance digital acquisition channels.
- Operational Efficiency: Re-engineered offline marketing expenditures, achieving 40-50% cost savings without sacrificing brand reach.
- Performance Infrastructure: Designed and executed a high-converting Click-to-WhatsApp (CTWA) funnel from scratch for premium property leads.
What I Do?
- Revenue Multiplier Optimization: Managing ad spend across Meta & Google to sustain a high-efficiency 17x Revenue Multiplier (ROAS).
- Cost Per Lead Governance: Ensuring stable lead acquisition costs within the IDR 25k – 35k range through granular bidding strategies.
- Data-Driven Growth Strategy: Transforming raw sales and campaign data into actionable insights for budget scaling and business pivots.
- Lead Quality Audit: Collaborating with sales teams to refine targeting parameters and maximize the lead-to-closing conversion rate.
Key Metrics
Bussiness Impact
YOY 2023 - 2024
Total Sales
+150% Increase
Digital Imp.
20-25% Share
Off. Efficiency
40-50% Savings
Rev. Multiplier
17x ROAS
Meta Ads
March 2026
Objective
Generate Leads
CTR
Increase 15% - 25%
CTR link click
Increase 10% - 20%
CPL
Improve 15% - 20%
Google Ads
March 2026
Objective
Generate Leads
CTR
Increase 25% - 35%
CVR
Increase 20% - 25%
CPR/CPL
Improve 10% - 20%
Tools
