Kira Souvenir
About Company
Kira Souvenir provides creative and customizable merchandise for businesses, events, and individuals delivering high-quality products that reflect brand identity and leave a lasting impression. From corporate gifting to personalized mementos, the brand focuses on premium craftsmanship and client satisfaction.
What I've Done?
- Optimized ROAS Recovery: Successfully restructured underperforming Google Ads accounts by refining targeting strategies and ad creatives to maximize return on spend.
- Spend Efficiency Management: Streamlined budget allocation to ensure all campaigns hit their KPIs while maintaining a highly efficient marketing spend.
- High-Intent Traffic Acquisition: Drove qualified traffic through intensive keyword research, compelling ad copy, and continuous landing page optimization.
- Strategic Reporting & Insights: Produced comprehensive performance reports with data-backed recommendations to guide management’s scaling decisions.
What I Do?
- Full PPC Lifecycle Management: Planning, launching, and optimizing Google Search and Display campaigns, including deep keyword research and A/B testing ad copy.
- Performance Monitoring: Tracking and analyzing key Google Ads metrics such as CTR, CPC, and Quality Score to evaluate campaign health.
- Real-Time Budget Optimization: Reallocating ad spend across various product categories in real-time to capture the most profitable search trends.
- Strategic Campaign Auditing: Providing actionable insights and structural improvements to maintain campaign longevity and competitive edge.
Key Metrics
Google Ads
April 2025
Objective
Generate Leads
CTR
Increase 5% - 15%
CTR link click
Increase 10% - 20%
CPR
Improve 20 - 25%
Tools
