Isago Jewels
About Company
Isago Jewels is a contemporary jewelry brand and a sister company of MNC Group, specializing in high-quality, sustainable, and ethically sourced pieces. Combining luxury with modern craftsmanship, the brand leverages its strong corporate ecosystem to provide premium, conscious jewelry for the modern market.
What I've Done?
- Omnichannel Revenue Scaling: Successfully scaled Meta Website Purchase and Shopee CPAS campaigns, driving consistent direct-to-consumer digital revenue while maintaining strict profitability guidelines.
- Top-of-Funnel Audience Expansion: Executed high-impact awareness campaigns on TikTok and RCTI+, significantly driving down Cost-Per-Reach (CPR) and building a massive retargeting pool.
- Funnel & Checkout Optimization: Revamped the Shopify user journey from ad-click to checkout, successfully increasing the conversion rate for targeted campaign landing pages.
- Data-Backed Creative Scaling: Spearheaded data-driven creative testing frameworks (including structured grid testing for new collection launches), transforming performance data into high-converting visual assets.
What I Do?
- Omnichannel Performance Marketing: Executing and managing full-funnel Meta Ads architectures, strategically shifting between Direct-to-Consumer (Shopify Conversion) and Marketplace (Shopee CPAS) to maximize brand ecosystem efficiency.
- Upper-Funnel & Awareness Scaling: Directing high-reach media buying campaigns on TikTok Ads and RCTI+ to build top-of-funnel brand equity and scale narrative storytelling.
- D2C Storefront Governance: Optimizing and auditing Shopify website landing pages, URL structures, and checkout flows to eliminate conversion drop-offs.
- Performance-Driven Creative Briefing: Analyzing cross-platform ad fatigue and attribution data to deliver data-backed creative briefs to the design and product teams.
Key Metrics
Meta Ads
May 2026
Objective
Generate Purchase
CTR
Increase 50% - 70%
CTR link click
Increase 30% - 50%
ROAS
6x - 12x
Meta Ads CPAS Shopee
May 2026
Objective
Generate Traffic by Req
CTR
Increase 15% - 25%
CTR link click
Increase 10% - 20%
ROAS
4x - 14x
Tiktok
May 2026
Objective
Generate Traffic by Req
CTR
Increase 15% - 25%
CTR link click
Increase 10% - 20%
CPM
Improve 10% - 20%
Tools
Testimonials
"Working with Azis is a great experience. His insights go beyond digital marketing into the broader business model, and his analytical skills are truly admirable."
Moh Aziz HakimBrand Owner of Property Nusantara
"Azis is a talented person who brings valuable perspectives to the team. It’s truly a blessing to know him both personally and professionally."
MatoharMarketing Director of Landhouse Property
"Azis showed great confidence and fast learning ability in his first property project. He consistently met expectations and delivered excellent results. Keep up the good work!"
Adrianna H BurhanBrand Owner of Ikon Tenjo
"Azis is a data-driven and insightful person who delivers clear, easy-to-understand results. He is also a great mood maker, making him a valuable addition to any digital marketing team."
Pionna Chessonia MasyerTeam Lead RevoU
"Kak Azis is a committed and insightful teammate with strong analytical thinking. It was a pleasure working with him, and I highly recommend him as a talented professional."
Andi AnisaRevoU Team Mate
"It’s rare to meet standout talent like Kak Azis. During 13 weeks in our digital marketing class, he was always supportive, insightful, and uplifting. Anyone would be lucky to work with him."
Grasiela CindyRevoU Team Mate
"Azis is a committed and insightful teammate, always eager to learn and contribute during our projects."
Aditya PrasetyoRevoU Team Mate
"Azis is a dedicated teammate with strong analytical and data-driven thinking. His ideas are always insightful, and I highly recommend him for his talent and professionalism in Digital Marketing."
JaniceRevoU Team Mate