Ikon Tenjo
About Company
Ikon Tenjo is a strategic residential development focused on providing modern, affordable housing in the rapidly growing Tenjo area. The project is designed to offer a balanced lifestyle with excellent connectivity, catering primarily to first-time homebuyers and young families.
What I've Done?
- Digital Marketing Leadership: Acted as the Supervisor for digital operations, overseeing the strategic execution of Meta Ads and social media growth for the project.
- High-Volume Lead Engineering: Developed and managed large-scale lead generation campaigns to capture the high demand in the burgeoning Tenjo residential corridor.
- Cross-Channel Integration: Orchestrated the synergy between organic social media content and paid performance ads to maximize brand visibility and trust.
- Strategic Creative Direction: Led the creative briefing process, ensuring all digital assets were data-backed and optimized for mass-market conversion.
What I Do?
- Performance Governance: Supervising Meta Ads budget allocation to ensure a consistent flow of high-quality leads at peak cost-efficiency.
- Social Media Roadmap: Overseeing the social media strategy to build a strong digital presence and engage potential buyers throughout their home-buying journey.
- Funnel Performance Management: Monitoring the end-to-end digital funnel to ensure seamless transitions from ad discovery to direct WhatsApp inquiries.
- Data-Driven Scaling: Analyzing comprehensive performance metrics to steer campaign adjustments and budget reallocation for maximum project impact.
Key Metrics
Meta Ads
March 2026
Objective
Generate Leads
CTR
Increase 20% - 30%
CTR link click
Increase 15% - 20%
CPR
Imrpove 10 - 15%
Tiktok Ads
December 2024
Objective
Generate Leads
CTR
Increase 25% - 35%
CTR link click
Increase 20% - 25%
CPR
Improve 25% - 30%
Tools
