Harlem
About Company
Harlem Coffee and Resto is a prominent culinary destination in Bandung, offering a unique blend of a cozy communal atmosphere with a premium selection of coffee and diverse dining menus. It focuses on delivering a warm customer experience, making it a go-to spot for locals and tourists alike.
What I've Done?
- Meta Ads Promotion Funnel: Designed and executed Meta Ads campaigns focused on a "Claim Promotion via WhatsApp" funnel to drive immediate physical visits.
- Foot Traffic Engineering: Successfully increased daily visitor counts by implementing location-based ad strategies targeting high-potential audiences within the Bandung area.
- Lead Database Acquisition: Built a direct customer database through WhatsApp interactions, creating a valuable asset for future retargeting and retention efforts.
- Creative Engagement Optimization: Optimized ad visuals to highlight the restaurant's ambiance and signature dishes, significantly increasing the promo claim rate.
What I Do?
- Campaign Strategy & Execution: Managing Meta Ads (Facebook & Instagram) with a primary focus on Traffic and Engagement objectives through the WhatsApp.
- Hyper-Local Audience Targeting: Applying precise radius targeting to reach active users near the resto's location, ensuring maximum ad spend efficiency.
- Lead-to-Visit Monitoring: Tracking the ratio between incoming WhatsApp messages (claims) and actual on-site conversions to measure true campaign ROI.
- Performance Briefing: Providing data-driven insights to help the business develop new promotional offers that resonate with the target demographic.
Key Metrics
Meta Ads
February 2024
Objective
Generate Leads
CTR
Increase 10% - 15%
CTR link click
Increase 15% - 20%
CPL
Improve 15% - 20%
Tools
