Esa Property
About Company
Esa Property is a trusted Indonesian real estate developer providing quality, affordable residential projects in strategic locations. With a focus on modern designs and sustainable living, the company caters to the growing needs of first-time homebuyers and property investors across the region.
What I've Done?
- Meta Ads Lead Acquisition: Engineered high-performance lead generation campaigns specifically tailored to the affordable housing market.
- Optimized Scaling Strategy: Successfully scaled ad performance while maintaining high efficiency and keeping acquisition costs within a competitive range.
- ROI Maximization: Improved overall campaign returns by identifying high-performing audience segments and reallocating budget toward the most profitable ad sets.
- Lead Quality Refinement: Enhanced the quality of incoming prospects through continuous creative testing and the implementation of high-intent filtering strategies.
What I Do?
- End-to-End Meta Ads Management: Planning, launching, and optimizing Facebook and Instagram ads to ensure a consistent flow of qualified property leads.
- Strategic Audience Segmentation: Applying precise geographical and behavioral targeting to reach potential homebuyers and investors in high-growth areas.
- Performance Monitoring & Governance: Tracking CPL, CTR, and ROAS on a daily basis to evaluate campaign health and maintain lead volume stability.
- Data-Driven Creative Optimization: Collaborating on ad visuals and copy to perform A/B tests, ensuring all assets are optimized for maximum engagement and conversion.
Key Metrics
Meta Ads
March 2024
Objective
Generate Leads
CTR
Increase 10% - 15%
CTR link click
Increase 10% - 15%
CPL
Improve 5% - 10%
Tools
