Repro
About Company
Repro is a Malaysia-based furniture company offering stylish, durable, and functional designs that enhance comfort and aesthetics for homes and businesses. The brand is committed to delivering high-quality craftsmanship that meets the modern demands of interior design and sustainable living.
What I've Done?
- High-Impact Google Ads Scaling: Implemented data-driven optimization across Google Search and Display campaigns to generate strong returns on ad spend.
- Search Intent Optimization: Attracted qualified, high-intent audiences by refining keyword strategies and ad copy specifically for the furniture market.
- Budget Efficiency Governance: Maximized ROI by strategically reallocating spend toward high-performing ad groups and search terms.
- Digital Market Expansion: Strengthened the brand’s digital presence in the competitive furniture sector, delivering measurable growth in leads and engagement.
What I Do?
- Performance Marketing Execution: Planning and launching Google Ads campaigns with a primary focus on driving high-quality inquiries to WhatsApp.
- End-to-End Campaign Management: Overseeing ad operations from keyword research and ad copywriting to conversion tracking and audience bidding.
- Comprehensive Performance Monitoring: Tracking mission-critical metrics such as ROAS, CTR, and CPC to evaluate campaign health and technical efficiency.
- Full-Stack Optimization Strategy: Continuously refining targeting parameters and creative assets to maximize the return on every marketing dollar spent.
Key Metrics
Google Ads
May 2023
Objective
Generate Leads
CTR
Increase 10% - 15%
CTR link click
Increase 15% - 20%
CPL
Improve 15% - 20%
Google Ads
May 2023
Objective
Generate Purchase
CTR
Increase 15% - 20%
CTR link click
Increase 25% - 30%
CPP
Improve 30% - 40%
Tools
