Cerita Rumah Jakarta
About Company
Cerita Rumah Jakarta is a premier real estate agency specializing in curated property listings across the Jakarta metropolitan area. The agency acts as a strategic bridge between property developers and homebuyers, providing a diverse portfolio of residential options and expert consultancy for urban living.
What I've Done?
- Meta Ads for Real Estate: Managed full-scale Meta Ads campaigns to generate high-intent leads across a wide range of property listings and locations.
- Multi-Inventory Targeting: Engineered sophisticated audience segments to match potential buyers with specific property types, ranging from urban apartments to premium landed houses.
- Lead Quality Optimization: Refined the Click-to-WhatsApp (CTWA) funnel to ensure inquiries were pre-qualified, reducing "cold" leads for the agent team.
- Hyper-Local Penetration: Executed precise geographical targeting to capture demand in high-growth districts across the Jakarta real estate market.
What I Do?
- Campaign Governance: Overseeing daily ad operations to ensure a steady stream of buyer inquiries for the agency’s active listings.
- Dynamic Budget Allocation: Analyzing performance data to shift marketing spend toward the highest-performing projects or locations.
- Cost-Per-Lead (CPL) Control: Maintaining highly competitive acquisition costs, ensuring maximum lead volume within the agency’s marketing budget.
- Performance Briefing: Providing strategic feedback on ad visuals and property descriptions to increase click-through rates and engagement.
Key Metrics
Meta Ads
March 2026
Objective
Generate Leads
CTR
Increase 10% - 15%
CTR link click
Increase 10% - 15%
CPL
Improve 5% - 10%
Tools
