Senopati Tigaraksa
About Company
Senopati Tigaraksa is a leading property developer specializing in affordable housing solutions. Focusing on the subsidized residential market, the company provides high-quality, accessible homes designed to empower first-time homeowners and support government-backed housing programs.
What I've Done?
- Digital Marketing Leadership: Acted as the Supervisor for digital operations, overseeing the strategic execution of Meta Ads and social media growth.
- Mass Lead Acquisition: Engineered high-volume lead generation frameworks that consistently met the high demand for subsidized housing units.
- Cross-Channel Synergy: Orchestrated the integration between social media content and paid performance ads to build a cohesive brand presence.
- Strategic Creative Briefing: Led the creative direction by providing data-driven briefs to ensure all social media assets were optimized for mass-market engagement.
What I Do?
- Performance Governance: Supervising Meta Ads budget allocation to ensure maximum lead volume with peak cost-efficiency.
- Social Media Strategy: Overseeing the social media roadmap to maintain high brand awareness and trust among first-time homebuyers.
- Funnel Optimization: Monitoring the end-to-end digital funnel to ensure a seamless flow from social media discovery to WhatsApp inquiries.
- Data-Driven Decision Making: Analyzing comprehensive performance reports to steer campaign scaling and tactical pivots.
Key Metrics
Meta Ads
March 2026
Objective
Generate Leads
CTR
Increase 15% - 25%
CTR link click
Increase 10% - 20%
CPL
Improve 15% - 20%
Tools
