Isago Jewels
About Company
Isago Jewels is a contemporary jewelry brand and a sister company of MNC Group, specializing in high-quality, sustainable, and ethically sourced pieces. Combining luxury with modern craftsmanship, the brand leverages its strong corporate ecosystem to provide premium, conscious jewelry for the modern market.
What I've Done?
- Full-Funnel Meta Strategy: Successfully scaled Meta CPAS and Meta-to-Website campaigns, driving significant direct-to-consumer revenue for the brand.
- Upper Funnel TikTok Scaling: Directed high-reach brand awareness campaigns on TikTok to build a robust top-of-funnel audience and storytelling.
- Shopify Campaign Optimization: Managed Shopify landing pages for marketing funnels, ensuring a seamless user journey from ad click to checkout.
- Strategic Creative Briefing: Collaborated with design and product teams to produce high-performing visual assets based on performance data.
What I Do?
- CPAS & Web Conversion: Managing and scaling Meta Collaborative Ads and Web Conversion ads to maintain high profitability.
- Media Buying Efficiency: Optimizing TikTok Ads for mass reach and brand storytelling while maintaining peak cost-per-reach efficiency.
- Funnel Performance Governance: Auditing the Shopify checkout flow and campaign-specific pages to maximize conversion rates.
- Data-Driven Scaling: Analyzing cross-platform attribution to reallocate budgets and scale high-performing creative assets.
Key Metrics
Meta Ads
March 2026
Objective
Generate Sales
CTR
Increase 5% - 15%
CTR link click
Increase 10% - 20%
ROAS
Up to 12x
CPAS Meta
March 2026
Objective
Generate Sales
CTR
Increase 20% - 30%
CTR link click
Increase 15% - 20%
ROAS
Up to 15x
Tiktok Ads
March 2026
Objective
Generate Sales
CTR
Increase 25% - 35%
CTR link click
Increase 20% - 25%
CPM (Reach)
IDR 500
Tools
